Who we are
Connecting global enterprises with China's innovation, industry and business opportunities — a China business-service solution for global enterprises.
China Business Travel is a China-headquartered business-visit platform, focused on providing high-end corporate visits, industrial tours, innovation exchange and business-connection services for global enterprises, executives, chambers of commerce, investment institutions and universities.
The story of 昭
"昭" is the first character of our company's name. In Chinese, 昭 represents brightness, revelation, manifestation and a reputation that reaches far — it also carries the meaning of "illuminating the future and lighting the path forward." It shows Chinese elements and embodies the depth of Chinese culture.
Why we chose "昭": we decided it based on the five elements (wu xing), our industry's attributes and the company's direction. Our founder's five elements lack fire, and "昭" is itself an excellent fire-attribute character — it fits the five elements and carries a strong business feel.
We chose "China Business Travel" as the brand because this name directly expresses what we do — our way of expressing ourselves to the world, and defining the value we create for the world.
The character "昭" is our corporate identity; it defines who we are. "China Business Travel" is our expression; it defines who we serve.
Hank, Founder & General Manager
Hank
Hank brings more than a decade of international business and supply-chain experience to China Business Travel. After graduating from Changzhou Institute of Mechatronic Technology, he began his career in 2013 at Made-in-China.com — one of China's largest international B2B platforms — where he was responsible for connecting global buyers with Chinese manufacturers, and developed a deep understanding of international trade, factory sourcing and cross-cultural business communication. He has visited more than 6,200 companies and exchanged views with their owners and executives, and is especially familiar with the industrial belts of the Yangtze River Delta — Shanghai, Jiangsu and Zhejiang.
He later served as marketing director for a global consumer brand, responsible for global marketing and brand expansion in the rangefinder and coffee-machine industries, managing multi-channel brand strategy and building international distribution networks. Hank also founded his own factory — from R&D, supply-chain management and production to sales, he personally handled the journey from zero to one. Involved across many industries, he has accumulated hands-on experience of the entire manufacturing lifecycle, from R&D and new-product development to supply chain, production and quality control.
Most importantly, Hank was once a marketing director in direct contact with retail buyers, so he knows what a truly good product is. Hank believes that any good product starts from the market: only a product that genuinely solves users' needs will make customers pay — you cannot obtain or understand user needs in a laboratory. The China Business Travel team Hank leads can help you find Chinese business partners and convey user needs precisely.
In 2024, he founded the new company China Business Travel, dedicated to providing business-travel solutions for global enterprises.
Our original aspiration
"Let overseas friends see the real China, help them quickly reach cooperation with Chinese companies, and become a bridge between China and the world."
Our original aspiration is that companies coming to China can find their own long-term business partners.
China business services for global enterprises
Leveraging a resource network that covers China's major industrial cities, we help international clients gain an in-depth understanding of China's most representative manufacturing, technology innovation, artificial intelligence, new energy, robotics and supply-chain ecosystems — and build direct connections with industry-leading companies.
Vision, mission & values
Set the standard
To become the standard-setter in the field of China business travel and business visits.
Connect two worlds
Let the world come into China, and let China connect with the world.
How we work
Integrity. Professionalism. Win-win.
Our offices in China
Shanghai
No. 55 Xin'er Road, Baoshan District, Shanghai, 200940, China
Beijing
No. 23 Fengbao Road, Fengtai District, Beijing, 100070, China
Shenzhen
No. 9 Xinshenlong Road, Longgang District, Shenzhen, Guangdong, 518116, China
Let's plan your China business trip
Tell us what you want to achieve in China — factory visits, sourcing, meetings, incentives or events. We'll build the right programme and run it on the ground.